Johnnie Walker Blue Label Ultra Options
This is the globally allocated release made from scarce stocks, like whisky from ghost distilleries which have been now not in operation. Under 888 bottles had been made around the world.
This new, light-weight bottle is really a detail of exquisite beauty; but more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We will go on applying these learnings across our vary, using extra progressive strides as we look to the future of Scotch.”
Diageo’s experimented with sustainable packaging before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the tip of the spear for glass—especially for providers wishing to promote in Europe.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
We hope that our discoveries can have a favourable influence inside the wider business and support uncover new alternatives for lighter, decreased carbon packaging alternate options.”
From peaty whisky to fruity whisky, lean on our expert insights to find out the complete range and character of different whisky flavours.
In the midst of its 5 years of study, the model has become granted a British isles patent4 and to really encourage further progress from the business – and in a primary for Diageo – a license to your patent are going to be available with a royalty-absolutely free basis to anyone in the world who needs to share in these discoveries.
. The previously claimed ‘lightest excess weight Scotch whisky bottle’ was launched by a British isles retailer and weighed all-around 298 grams.
Liquid Gentle enveloped guests within a mesmerizing interaction of light and shadow, with relocating light passing by way of glass forms and projecting classy designs on to white walls.
Learn more about more info Spirit of Development – our world ESG programme to aid create a much more inclusive and sustainable planet.
Diageo has mentioned that the “Formerly claimed ‘lightest body weight scotch whisky bottle’ was released by a United kingdom retailer and weighed around 298 grams.”
“We took our eyesight to a staff of skilled glassmakers and through a five 12 months take a look at-and-discover method slowly and gradually learned how to generate exquisite, light-weight glass. The complex problems that lightweighting presents led us to include various design and style and generation specs that we could not have envisaged Firstly of our journey; in the prerequisite of a tear drop shape which We've got moulded to nevertheless mimic the iconic sq. kind of Johnnie Walker bottles, towards the addition of the protective cage to permit for any spherical foundation, as well as the hand-producing and filling of each specific bottle in order to avoid damages in production.”
We uncovered which the lightest, strongest glass bottle you can make devoid of compromising durability can be a teardrop condition.
“We’re most likely about 12 months from those initial goods hitting the market as a result of the lightweighting program.”
“You may say It can be valuable that we’re receiving forward from the curve with all of the laws. But we’d started off [Ultra] in advance of [PPWR policies] have been printed,” says Lindley, introducing that it’s important for Diageo to prioritize mainly because it’s a “major adjust for [all our liquor categories] to be serious about least achievable packaging excess weight.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, as well as a range of ghost whiskies, 1st produced in distilleries which have given that shut.
With our focused center on presenting lightness across every structure component, we introduced a precise lattice stopper, a bamboo frame along with a protective transportation box.